Our shelves are stocked with great resources for anyone looking to learn about and engage the next generation.
What do young people think about living and working in your community and your company? Are they plugged in? Committed? Read Rebecca’s new book, "Live First, Work Second."
From Dr. Richard Florida’s foreword:
"Live first, work second" is a sentiment I often hear in my travels around the country and the world. Regardless of their zip code, their native language, or their vocation, members of the Creative Class place as much emphasis on where and how they live as where they work. It’s a core premise of Rebecca’s book, and a story that must be told.
In my experience in working with Rebecca and her team at Next Generation Consulting they are one of the most reliable sources for CEO’s, mayors, legislators, economic developers, and non-profit leaders who want to attract and retain the next generation of creative workers to their community or organization.
In a very real way, Live First, Work Second helps us see our organizations and institutions through the lens of this newest crop of creatives, so that we can adjust and align in ways that will draw them in.
Let me be candid: I am a HUGE Rebecca Ryan fan.
If you’ve ever seen Rebecca speak, as I have, you know that she has engaging and cutting-edge style of giving companies, communities, and economies realistic and candid advice.
This is an amazing quality that has translated well to the pages of this book. This is important, because transformation is extremely difficult. But with guides like Rebecca—who bring candor and humor to the process—we can navigate and shape more relevant and engaging communities and companies for the next generation.
This book is long overdue. Rebecca’s is a clear and incredibly grounded and intelligent voice in our dialogues about creativity, innovation, and community development. I know you’ll find her ideas as invigorating as I have.
After you’ve read this book, get ready for the brain-storming tour that’s sure to follow. I’m in for the ride. We need your energy too.
Richard Florida
This nine-page PDF is a complimentary excerpt from Live First, Work Second, Copyright 2007 by Next Generation Consulting. All rights reserved. No part of this excerpt may be reproduced by any means whatsoever without written permission from the author, except brief portions quoted for purposes of review.
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