Marti

Speaking Services

What does it take to cultivate future patrons of the arts?

Marti knows.

Since 2006 Marti has led the only multi-year research dedicated to the issue of attracting, engaging and retaining younger patrons (ages 20-40) to the arts.  Her research - underwritten by the Lilly Endowment and conducted with the leadership of the Arts Council of Indianapolis and participation from over two dozen arts organization - has become the focus of the bi-annual Next Audiences Summit, and the talk of art conferences across the U.S. and Canada

Sessions Available: 

1.  What Does the Next Generation Want, Anyway?: Engaging New Audiences by Re-Crafting the Patron Experience

Of all the time patrons invest to attend your organization's event, only 33% of it is spent enjoying the art itself.  In addition, your younger patrons (20-40 year olds) may value different things than traditional ticket-holders and attendees. In this session you will;

• Examine all five phases of the patron experience, and learn what you can do to make each phase positive and user-friendly;
• See your offering through the lens of the next generation, to determine just how engaging it really is, based on the things they value;
• Learn how one question can help you gauge patrons' satisfaction and take the guess-work out of knowing how promotable your organization or events really are.

2.  Digging Deeper into the Patron Experience

This session digs deeper into the concepts and tools Marti addressed in her keynote session.  In this session you will:

• Receive a copy of the Next Audiences: Patron Experience Audit Tool that NGC uses to analyze the entire 5-Phase patron experience;
• Learn how your organization can put the patron audit tool to use;
• Brainstorm and discuss ideas to sharpen the patron experience using the "Think-Feel-Do" technique;
• Learn fresh ideas that positively impact your Net Promoter Score.

Testimonials

"Marti was spectacularly easy to work with as a faculty member for Professional Development at the Performing Arts Exchanges in 2007 and 2009, and she’s providing essential information for cultural organizations that want to have a great relationship with their audiences.  And who doesn’t?"

Lisa Mount, Coordinator PD@PAE 2009

Here's what her audiences have to say:

• "I find Marti's information very enlightening from a very simple viewpoint.  I will find this a great way to communicate with my board."
• "Marti was an excellent facilitator. Sharp. To the point. Well prepared."
  
• "Very articulate and dynamic - open and engaging"
  

2009 Performing Arts Exchange Conference Session Attendees

Marti's Clients

• The Arts Council of Indianapolis
• Clowes Memorial Hall of Butler University
• Delaware Division of the Arts
• Louisiana Partnership for the Arts
• Performing Arts Exchange
• Wisconsin Emerging Art Leaders Network

Related Downloads

Marti’s Speaker Profile (PDF, 668 KB)

Next Steps

• View all content by Marti

• Visit Marti's Bio

• Book Marti to speak at your event
• Email Marti
• 888.922.9596 ext. 705