A couple weeks ago, I blogged about how our business is in transition .
Ironically, after I posted that blog, I watched this three minute TED talk about why you should NOT tell people your goals . (Cliff notes: when you tell people your goals, your brain tricks you into feeling as if you’ve achieved them, thereby diminishing your willingness to put in the effort to actually achieve them.)
So now I’ve got myself in a bit of a twist; I’ve shared that we’re in transition, but maybe I shouldn’t have?
So I made this deal with myself (and now, with you): I’ll continue to be honest about our transition, but I won’t tell you the final destination until it’s ready for launch. (That last part should be easy, because I’m not sure of the final destination myself, yet.)
To put it in dieting terms, I’ll tell you about my diet and workouts, but I won’t tell you my fitness goal.
And to all of you who’ve reached out since that post and said, “Wow, brave move. Good luck.” Thank you.
My friend Matt Hayden is right when he says, “Hanging on is hard. Letting go is easy.”
Here’s the list of trends we’re researching. We’re drilling into WHO the big brains are in these areas, WHAT they’re thinking, writing and discovering, and WHAT the implications are for the next iteration of society as we know it.
(Adelaide, note the addition of your suggestion!)
Happiness
Health
Sustainability/Resilience
Brain science
STEM (science, technology, engineering and math)
Talent clusters
Consumer trends/Lifestyle
Technology & Social media
Demographics/Generations
Innovation
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Religion
Energy
What gives us a sense of Meaning?
PS Hey, Mark and Michelle, I want to reassure you that I won’t back off on telling the truth about what the next gen wants at work (and elsewhere.) That will always be part of our classic offerings. Like Classic Coke, or ESPN Classic. :)
