I visit several art venues both for work and personal and wonder why
more thought isn't put into the visitor experience. If arts
organizations are wondering how to engage younger arts
audiences, having people who look like them as ushers, customer service
representatives, docents, greeters, etc. could be a good place to
start.
Two weeks ago I was in Cincinnati for 2 days planning the 2009 Next Leaders Summit with local YP's. I visited 18 potential sites for break out sessions with the intention of getting attendees to experience some cool, downtown spaces. One of my most favorites was the Contemporary Arts Center because I like contemporary art in funky spaces. The art by Tara Donovan was fascinating to me. The following website excerpt explains some of my curiosities. "With sensitivity to texture, volum
e and the inherent physical
properties of materials, Donovan transforms large quantities of
mass-produced items toothpicks, adhesive tape, straws, buttons, pins,
plastic cups and Mylar into stunning sculptural objects and
installations."
The other curiosity was the museum docents, who represented a good mix of visual diversity. It was so refreshing for me to see racial diversity, age diversity and then to see the earrings, piercings, and tattooed people standing quietly throughout the museum ready to answer questions about the art and the artist.
Kudos to the folks in Cincinnati and we're looking forward to our most attended Summit yet. Check out what we're cooking up with Mayor Mallory's Young Professional Kitchen Cabinet at the Next Leaders Summit in September.
If you're challenged by attracting younger patrons to your arts and culture events, don't miss the Next Audiences Summit in Indianapolis in October.
