A Cool Community is defined by young talent as one which possess all or most of over 40 unique characteristics. We've converted these characteristics into actual data points and grouped them by category, giving us 7 Cool Community Indexes: Cost of Lifestyle; Social Capital; Earning; Learning; Vitality; After Hours; and Around Town. Through a simple algorithm, we can create a handprint of your community's coolness. It is as if we are looking through a magnifying glass at an ink print of your hand, identifying what those little swirls on your community's thumb have to say about your ability to attract and retain young talent.
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