Today, knowledge, ideas and innovation are the primary ignitors of wealth creation for companies and economies. And the primary source of wealth creation is people. That's why communities are jonesin' to attract them, and companies are hungry to hang onto them.

We used to say that employee loyalty is dead. Is it? In 6 years of research on two continents including 120 companies and 4000 interviews with talent, we've found that loyalty does exist...in Next Generation Companies. Next Generation Companies are destination workplaces that achieve breakthrough commercial success by deeply engaging talent – both their heads and their hearts. Next Generation Companies use infinite combinations of six drivers of employee engagement to get the best from their people.

It is our hope that every community works hard to attract Next Generation Companies to their communities. Next Generation Companies are talent magnets. They achieve breakthrough bottom line performance. And many of them are role models of community service and stewardship.

 

 

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