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Engaging New Audiences By Re-Crafting the Patron Experience

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Of all the time patrons invest to attend your organization's event, only 33% of it is spent enjoying the art itself.  In addition, your younger patrons (20-40 year olds) may value different things than traditional ticket-holders and attendees. In this session we will:

  • Examine all five phases of the patron experience, and learn what you can do to make each phase positive and user-friendly;
  • See your offering through the lens of the next generation, to determine just how engaging it really is, based on the things they value;
  • Learn how one question can help you gauge patrons' satisfaction and take the guess-work out of knowing how promotable your organization or events really are.

 

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Speakers
Marti Ryan
Marti Ryan

Date
08/06/2009


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Categories
Next Audiences

Tags
learning, arts, millenials, gen x, sensing, connecting, patrons, audiences, gen y, nps

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