Is your arts organization struggling to attract and engage younger arts audiences?  You are not alone.  The average U.S. arts patron is 52 years old…and getting older.  What are progressive arts and cultural organizations doing to develop next audiences?

Learn from NGC’s leading arts consultant, Marti, who will share results from a groundbreaking three-year project in Indianapolis designed to engage 20-40 year olds in the arts.

At the end of this session, participants will:

•    Know some low-cost, high-value enhancements you can make to your website and your venue to delight younger patrons.
•    Understand the five phases of an arts and culture experience, and how to enhance each phase.
•    Know the three things younger patrons crave from their arts and cultural experiences (and older generations want, too!)

Watch this webcast

Comments