Naturalizer Awards Contract to Next Generation Consulting

(St. Louis, MO) Naturalizer, the number one recognized brand of women’s shoes, has selected Next Generation Consulting to study its best customers and make recommendations for its brand representatives and brand managers.

“Naturalizer is an exciting company to work with,” notes Next Generation Consulting President Rebecca Ryan. Naturalizer has repositioned its brand from one known exclusively for comfort to a brand with a fashion-forward attitude. The research that NGC will do for Naturalizer includes “deep dives” into customer’s buying patterns and their decision matrix. “This kind of one-on-one ethnographic research is much more telling than traditional focus groups,” remarks Ryan, “and its proof positive that Naturalizer is taking its customer intelligence to more progressive levels.”

Naturalizer is a division of Brown Shoe Company, a $1.4 billion consumer-driven footwear company, operating 1,307 retail shoe stores throughout the U.S. and Canada, and a marketer and supplier of branded, private label and licensed footwear to department stores, mass-merchandisers, independent and specialty stores. Brown Shoe is located in St. Louis, MO.

Next Generation Consulting is a research and consulting firm specializing in work and life trends with offices in Boston, Milwaukee and Nashville. http://www.nextgenerationconsulting.com