Two weeks ago we asked hundreds of young professionals about their most recent arts and culture experiences – what they value and what they are paying to attend now.

Grab your lunch and bring your questions to this free, fast-paced session, where Marti will share:

• how economic shifts are impacting next gen patrons today
• what turns your young or new patrons on (or off!) at events at your venue
• how to save money on marketing by using free web 2.0 tools

In this hour-long webcast, Marti will review the key findings of NGC’s four year project to develop next audiences (a good refresher on the importance of Learning, Connecting and Sensing for next gen audiences), and unveil hot-off-the-panel results from a recent nationwide survey of young professionals, who were asked about the arts and culture experiences that engage them most.  Marti’s 40-minute presentation will be followed by 20 minutes of audience Q&A.

Register for this webcast!