Is your city a Next City, a hotspot for the next generation workforce?
It used to be that cities with jobs attracted and kept their workforce. That might have worked for your dad, but its not going to work for your kids.
Today, young up-and-comers pick their cities - those with the amenities and "vibe" they value - and then look for jobs. (Sometimes to their parents chagrin.)
Weve surveyed the places that 20-40 year olds choose to call home - and talked with over 40,000 of them about why they live and work where they do. Turns out that the Next Cities (the places they love) have seven things in common. They all have great scores in these areas:Vitality, Earning, Learning, Social Capital, Cost of Living, After Hours, and Around Town.
Madisons "Handprint" (above) shows their scores in each of the seven indexes, and demonstrates why its the #1 mid-sized city for young professionals on the U.S. Next Cities List: it scores very well in most of the indexes the next generation values.
Whats your citys "Handprint?"
Once you understand how you score in the minds of a young, mobile workforce, you can take the right steps to attract, engage, and keep them.
Best part? Being a Next City is more than being a cool place for the young and talented. Next Cities have serious economic horsepower:
The worlds 40 largest mega-regions, which are home to some 18% of the worlds population, produce two-thirds of global economic output and nearly nine in ten new patented innovations. (Richard Florida, "How the Crash Will Reshape America," The Atlantic, March 2009.)
NGC has worked with urban communities like Nashville and Milwaukee and rural states like Vermont and Iowa. Sometimes, the things young talent want in their communities are really simple. Like dog parks (Canton, OH). Other times, they require larger investments, like a seat at the decision making table (Birmingham, AL).
No matter what your challenges are, we can help. Who knows, you might be so inspired youll write a testimonial for us like the Honorable Michael B. Coleman, Mayor of the City of Columbus did: "Rebecca Ryan and her NGC team worked hands-on at every level in Columbus to help us understand what was and wasnt working in being a better YP talent magnet. Ryan and her NGC team are great partners, helping us drive forward the community conversation on attracting and retaining the young and talented."
This case study details how Next Generation Consulting has helped Columbus, OH retain and attract young professionals.
This eight page, full color PDF lists the 27 best cities in Canada for young professionals to work and live. It also describes the seven indexes that next gen talent use to choose which cities they’ll relocate to, and live in.
This two page, full color PDF anticipates some of the questions readers may have about the 2009-2010 Next Cities Canada rankings.
July 28, 2009 Press Release
June 11, 2009 Press Release
This two page, full color PDF anticipates some of the questions readers may have about the 2009-2010 Next Cities rankings.
This nine page, full color PDF lists the 60 best cities in the United States for young professionals to work and live. It also describes the seven indexes that next gen talent use to choose which cities they’ll relocate to, and live in.
This four page, full-color PDF explains how your Handprint can help your city identify its strengths and weaknesses in attracting the next generation workforce. It includes descriptions of the Seven Indexes.
This report was prepared by Next Generation Consulting for our client, Akron, OH. Please review it to see a sample of our strategies to help cities become talent magnets for young, educated professionals.