Frequently Asked Questions

Following are the most Frequently Asked Questions we receive about Next Generation Consulting.

Q: Who is the "next" generation?

A: There are currently four generations in the workplace - a unique situation in America's history. They are:

• Traditionalists (born between 1925-1942)
• Baby Boomers (born between 1943 – 1960)
• Generation X (born between 1961 and 1981)
• Millennials (born between 1982-2003)

Although different demographers use different birth dates and terms, we use Strauss and Howe's definitions, taken from their book, Generations. For more on Strauss and Howe: http://en.wikipedia.org/wiki/William_Strauss

Q: What does Next Generation Consulting do?

A: We study the next generation, usually 20-40 year olds. So you could call us market researchers. We prefer to think of ourselves as detectives.

Employers hire us to figure out how to make their workplaces more engaging for younger employees. Cities hire us to figure out how to attract young citizens. Arts organizations hire us to help boost under-40 year old patronage, donors and volunteers. Learn more.

Q: I heard Rebecca Ryan speak, how do I find out more?

A: We have a special page just for new fans like you. For more about Rebecca.

Q: What does the next generation look for in a Next City?

A: Lots of things! A 2002 report, Hot Jobs-Cool Communities studied 43 variables, ranging from farmers' markets to recreation areas to number of actors and nightclubs per capita. Since then, we've worked to group these variables into seven indexes. These seven indexes for a "Handprint." Your community's "Handprint" shows how cool you are in each index, according to young people. Learn more about handprints.

Q: What is the next generation looking for in a job or career?

A: It's difficult to speak for millions of people, but generally most younger employees would like good mentors and managers, control over their time, challenging work, and the tools, technology and training to do their jobs well. Beyond that, check out the six drivers of Next Companies.

Q: How old is Next Generation Consulting?

A: NGC was born on April Fools Day, 1998.

Q: How many employees does Next Generation Consulting have?

A: It depends on how slammed we are with work. Check us out here.

Q: What are NGC's annual revenues?

A: We won't disclose that. We will tell you that we tithe 10 percent of all company profits each year. And we've written some nice checks...